Together with the launch of new jerseys for Real Madrid in the 2016-17 season, Adidas also released a commercial for the club based on the theme “First Never Follows”. Both the head coach Zinedine Zidane and all players who helped the powerful team win UEFA Champions League trophy last season appeared in the ad. It shows that Real Madrid is widely regarded as the largest club in the world, and coaching staffs and players have to face various gossip, controversies and provocation. However, their strengths and abilities prove them powerful and excellent. The goals players have scored in each match turn gossip into cheers.
Players Marcelo, Gareth Bale and Karim Benzema, wearing the newly released Real Madrid third football shirt 2016-17, cooperate with each other and score an amazing goal in this ad.
Marcelo Vieira da Silva Júnior, who was born on 12 May 1988, is a Brazilian professional footballer who plays Brazil national team, too. He can play at left back but can also operate as a left winger. He was selected as a member of Brazil national team in 2006 and scored in his debut national match. With the aid of Marcelo, Brazil national team won Olympic Bronze Medal, Olympic Silver Medal and FIFA Confederations Cup. He transferred to Real Madrid in January 2007. Former Chairman of the club Ramon Calderon said: “It is important for Real Madrid to sign a contract with Marcelo. He is a young player who can inject new elements into the club. He is a significant member of the club and we are very happy to sign with him because Marcelo is the player many European clubs interest much.” Marcelo has helped Real Madrid get the titles of La Liga, Copa del Rey, Supercopa de España, UEFA Champions League, UEFA Super Cup and FIFA Club World Cup. Accordingly, the Brazilian player was awarded Facebook FA La Liga Best Defender in 2016.
The brand new third shirt is black with purple elements. The design shown on shoulders symbolizes the route from Estadio Santiago Bernabéu to Fuente de la Cibeles and celebrates Real Madrid’s the 11th trophy of UEFA Champions League, making it the first club to win the most titles of the competition. The route is familiar to passionate Real Madrid’s fans.
Fuente de la Cibeles is located in Madrid, Spain and has become a symbol of the capital since 1782. It is also a place for Real Madrid to celebrate their victories. When they win trophies, all team members and thousands of fans will come here and players may kiss their goddess. In addition, the goddess Cybele becomes an icon for players and fans of Real Madrid.
In order to make players become more comfortable and run more freely at football fields, light-weight fabric is used to produce the third shirt. On the other hand, innovative climacool technology keeps athletes cool and dry during 90 minutes.
As a global brand, Adidas has made a great contribution to environmental protection. All football shirts are made from recycled polyester, which reduces carbon dioxide emissions and plays an important role in a sustainability project.